The Lawrence of Arabia effect
what a fantastic yet bizarre idea!
"We've all been there. It's warm, it's dark, the mobile is switched off and you're watching a film or a play, and you feel an irresistible urge to close your eyes. It's been a long day and your body is crying out for a delicious moment of rest. The innovative Japanese have recognised a gap in the market and run "sleep concerts", in which rows and rows of exhausted salarymen cheerfully snore while the musicians play."