About time BUT like the 'bag for life' will it actually work?
Personally, I think the concept is brilliant BUT find it odd that they have also manufactured a new plastic bottle that accompanies it?!
Introducing a new plastic bottle will not remove the issue nor does it work with how the public currently use plastic bottles. People do re-use their bottles and if they are anything like myself, will buy more bottled water when their current bottle becomes past it. My issue with this new plastic bottle, that costs you £10- how well does it age?