Saturday, 17 July 2010
I think this is fab package design.
What a transformation from those naff and icky milk cartons! The aim here is to encourage the consumption of milk not just inside your house. So to do this, they have designed milk to look like, yet stand out from every other type of drink you consume whilst out and about.
The proposal is to keep milk in an aluminium can or revamped carton where it preserves the milk perfectly and is easier to recycle than plastic, for those annoying political reasons surrounding weight. Each colour also symbolises a different fat content.
I just find this design nice and refreshing. It is nothing too fancy, simply plain and honest much like it's contents.
Designed by: StudioIN